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Learn online. Practise with purpose. Build something real.

Build Practical Digital Skills for Work, Business and Growth

Learn digital marketing, web development, content, branding and analytics through structured online programmes designed around practical skills—not passive theory. Study from anywhere, receive expert guidance and complete projects you can confidently show.

Explore Courses Apply for a 90% Scholarship
MMI students collaborating
90% Award
Tuition support for eligible learners
Verified Certificate
Practical ProjectsApply each skill to realistic assignments
Flexible Online LearningLearn around work or business commitments
Guidance When NeededMentor-led sessions and learner support
Transparent Tuition Support

Apply for an MMI 90% Tuition Scholarship

We believe cost should not prevent committed learners from developing valuable digital skills. Selected applicants receive a 90% reduction in published tuition for eligible programmes.

₦400,000 ₦40,000

Student contribution after 90% scholarship (₦360,000 MMI funded). No hidden acceptance fees.

Apply for a 90% Scholarship
More than another video course

Learn Skills You Can Put to Work

MMI helps learners move from interest to practical ability through structured lessons, mentor guidance, and real-world projects.

01. Core Ideas

Modular lessons breaking down key concepts without filler.

02. Real Projects

Apply learning to briefs, campaigns, and deployable code.

03. Feedback

Mentor-led Q&A sessions and project reviews.

04. Certificate

Demonstrate competency and receive your MMI certificate.

Choose your learning path

Explore Our Digital Skills Programmes

Start with the skill that best matches your goal. Each programme has its own curriculum, duration, practical projects and entry requirements.

Marketing

Digital Marketing Fundamentals

Understand audiences, channels, funnels and campaigns, then apply the foundations through a practical brand audit.

What You'll Learn
  • Funnel Architecture & Customer Journey
  • Inbound & Search Optimization (SEO)
  • Multi-Channel Campaign Strategy
  • Practical Brand Audit Project
6 weeks Online + Mentors
View Course Details
Marketing

Social Media Management

Learn how to plan content, manage online communities and measure performance across leading social platforms.

What You'll Learn
  • Algorithm Mechanics & Audience Research
  • Content Pillars & Editorial Calendars
  • Community Growth & Engagement Loops
  • Campaign Reporting & Brand Voice
8 weeks Online + Mentors
View Course Details
Marketing

Paid Advertising & Meta Ads

Plan, launch and improve Facebook and Instagram advertising campaigns using sound targeting, creative and reporting principles.

What You'll Learn
  • Ad Account Setup & Meta Pixel/CAPI
  • High-Converting Creatives & Ad Copy
  • Audience Retargeting & Testing
  • Budget Scaling & Performance Review
6 weeks Online + Mentors
View Course Details
Web Development

Frontend Web Development

Build responsive, user-friendly websites using HTML, CSS, JavaScript and introductory React.

What You'll Learn
  • HTML5, Modern CSS3 & Responsive Layouts
  • JavaScript ES6+ & DOM Manipulation
  • React Component Architecture
  • Git, GitHub & Web Hosting
8 weeks Online + Mentors
View Course Details
Web Development

Backend Development & APIs

Build secure server-side applications, work with databases and create APIs that power modern digital products.

What You'll Learn
  • Server-Side Programming Fundamentals
  • Relational Databases & SQL Modeling
  • RESTful API Design & Authentication
  • Cloud Deployment & Security
8 weeks Online + Mentors
View Course Details
Web Development

Full-Stack Web Development

Combine frontend and backend skills to build and deploy complete web applications.

What You'll Learn
  • Full-Stack System Architecture
  • Database Integration & Authentication
  • End-to-End Application Workflow
  • Production Deployment & Maintenance
10 weeks Online + Mentors
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Content

Content Strategy & Copywriting

Create purposeful content and persuasive copy for websites, social media, email and digital campaigns.

What You'll Learn
  • Audience Analysis & Content Formats
  • Conversion Copywriting Principles
  • Email Sequences & Landing Page Copy
  • Editorial Planning & Distribution
5 weeks Online + Mentors
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Career & Business

Personal Branding & Freelancing

Position your skills, build a credible portfolio and develop a practical approach to finding and serving clients.

What You'll Learn
  • Skill Packaging & Service Pricing
  • Portfolio Presentation & Case Studies
  • Client Outreach & Proposal Writing
  • Project Management & Client Relations
4 weeks Online + Mentors
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Analytics

Marketing Analytics & Growth

Use data, dashboards and structured experiments to understand performance and make better marketing decisions.

What You'll Learn
  • Core Marketing Metrics & Tracking
  • Google Analytics 4 & Tag Manager
  • Growth Frameworks & A/B Testing
  • Executive Dashboard Reporting
6 weeks Online + Mentors
View Course Details
Certification Curriculum

Theory Track. Practical Track. Every Module.

Click a module to see exactly what you'll learn and what you'll build.

01 Foundations of Digital Marketing

Theory

Marketing funnels, consumer psychology, positioning, channel strategy.

Practical

Audit a real brand's marketing and present a 1-page improvement plan.

02 Social Media Strategy

Theory

Platform algorithms, content pillars, audience research, posting cadence.

Practical

Build a 30-day content calendar for a live client or personal brand.

03 Paid Advertising

Theory

Ad auctions, targeting, budgeting, funnel-matched creative.

Practical

Launch and optimize a live Meta Ads campaign with a real budget.

04 Analytics & Reporting

Theory

KPIs, attribution, dashboards, statistical significance basics.

Practical

Build a live performance dashboard and a client-ready report.

05 Capstone & Portfolio

Theory

Personal brand positioning and how hiring managers evaluate portfolios.

Practical

Ship a complete campaign case study for your public portfolio.

Reviews & Testimonials

1,700+ Students Trust MMI With Their Career Growth

"I went from posting randomly for my small shop to running a content calendar that actually converts. Sales tripled in three months."

FB
Funmi B. 🇳🇬Social Media Management grad

"MMI's paid ads course got me my first freelance retainer client — while I was still finishing the course."

KM
Kwame M. 🇬🇭Paid Advertising grad

"Living in the UK, I didn't think an African academy would be this rigorous. It's the most practical marketing training I've taken."

AJ
Aisha J. 🇬🇧Digital Marketing Fundamentals grad
For Business

Digital Marketing Training for Teams, Made Easy

Upskill your marketing team or a whole cohort of hires with the same theory + practical curriculum, at team pricing.

  • Bulk seats with team progress tracking
  • Custom cohort start dates
  • Dedicated onboarding & support
Talk to Us
Save up to 30% on team plans of 5+ seats Custom cohort scheduling for organizations
FAQ

Questions, Answered

Do I need any prior marketing experience?

No — courses are built to take you from beginner to job-ready, with clear leveling on each course.

Is this fully online? Can I learn from anywhere?

Yes — 100% online and self-paced, with live mentor sessions, so it works whether you're in Lagos, London, or anywhere else.

Do I get a certificate?

Yes — every course and the Full Track come with a certificate of completion you can add to your portfolio and LinkedIn.

Your Global Marketing Career Starts Here

Join 1,700+ young Africans building real skills — and real careers — with MMI.

Enroll Now