The foundations — funnels, channels, positioning, and how modern marketing actually works.
Click a module to see exactly what you'll learn and what you'll build.
Consumer psychology, the marketing funnel, and brand positioning basics.
Audit a real brand's marketing and present a 1-page improvement plan.
Owned, earned, and paid channels — how they work together.
Map out a channel strategy for a small business of your choice.
Building simple personas and understanding buyer intent.
Interview 3 people and write up a one-page customer persona.
Value propositions, differentiation, and brand voice.
Write a positioning statement and 3 headline variations for a brand.
Pulling it all together into a mini go-to-market plan.
Present a complete mini marketing plan for a product of your choice.
Learn directly from active practitioners running real campaigns and agencies.
Co-designed and delivered by seasoned industry leads with 15+ years of combined experience executing multi-channel digital marketing campaigns across Africa and global markets.
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