Build, launch, and optimize real ad campaigns with real budgets and measurable ROAS.
Click a module to see exactly what you'll learn and what you'll build.
Ad auctions, targeting, and how budgets actually get spent.
Set up a Meta Ads Manager account and business structure.
Matching campaign objectives to funnel stage and creative.
Build a full campaign structure for a real or sample product.
What makes an ad stop the scroll and convert.
Produce 3 ad creative variations for A/B testing.
Reading performance data and knowing when to kill or scale.
Launch and optimize a live Meta Ads campaign with a real budget.
Calculating and presenting ROAS in a way stakeholders understand.
Build a client-ready ad performance report.
Learn directly from active practitioners running real campaigns and agencies.
7+ years running six-figure ad budgets across Meta and Google for top brands and high-growth African startups.
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