Turn data into decisions — tracking, dashboards, and growth experiments that actually move numbers.
Click a module to see exactly what you'll learn and what you'll build.
Setting up and trusting your data — UTMs, pixels, and attribution basics.
Audit and fix tracking gaps on a real or sample site.
Choosing KPIs that matter and building a dashboard that tells a story.
Build a live performance dashboard for a business.
Designing experiments with a real hypothesis, not just 'try stuff'.
Design and run one A/B test end-to-end.
Understanding significance so you don't chase noise.
Analyze a real dataset and write up findings.
Presenting data in a way that drives an actual decision.
Build a client-ready growth report with recommendations.
Learn directly from active practitioners running real campaigns and agencies.
Ex-agency analyst turned growth consultant for global brands, specializing in GA4, attribution modeling, and data-driven scaling experiments.
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