Marketing Analytics & Growth
Use data, dashboards and structured experiments to understand performance and make better marketing decisions.
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Modules
About This Course
Make data-driven marketing decisions with confidence. Master web analytics tracking, custom dashboard construction, conversion funnel analysis, and structured growth experimentation.
Core Modules
- Module 1: GA4 Architecture & Google Tag Manager Event Tracking
- Module 2: Acquisition Attribution & Conversion Funnel Analysis
- Module 3: Executive Reporting Dashboards with Looker Studio
- Module 4: Growth Experimentation, Hypothesis Design & A/B Testing
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Courses
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Sections
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Lessons
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Duration
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Access Duration
180 Days