Digital Marketing Fundamentals
Understand audiences, channels, funnels and campaigns, then apply the foundations through a practical brand audit.
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Modules
About This Course
Master the essentials of modern digital marketing. This comprehensive programme equips you with practical frameworks for understanding customer behaviour, structuring multi-channel acquisition funnels, and optimizing digital marketing ROI across paid and organic channels.
Core Modules
- Module 1: Market Research & Customer Persona Development
- Module 2: Channel Selection, Funnel Architecture & Touchpoints
- Module 3: Inbound Fundamentals, SEO & Content Strategy
- Module 4: Practical Capstone: Brand Audit & Acquisition Blueprint
Ayodeji Ibitoye
InstructorA certified digital marketing expert
Bundle Details
Courses
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Sections
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Lessons
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Duration
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Access Duration
180 Days